Acquired knowledge and skills, specifics of training:

• design of advertising objects;
• design of printed publications;
• design and artistic and technical design of media products, systems and objects of visual information, identification and communication;
• creation of original works of art;
• the work of a graphic artist in the media and visual communications, periodicals, print and electronic publications, publishing;
• organizational and managerial activities in the field of culture and art;
• functioning processes of creative unions and associations, state, public, commercial organizations that contribute to the creation and dissemination of creative products;
• pedagogy, implementation of the goals of art education.

Studied profile disciplines:

• Graphic and advertising design
• Graphic design techniques
• Drawing
• Painting
• Composition
• Sculpture
• 3D advertising layout
• Working design documentation in advertising
• Web design basics
• Advertising graphics
• Book graphics and illustration
• Composition of advertising publications

Graduates of this specialization can work in:

• commercial and government organizations in the field of advertising, mass media, publishing and printing (in the field of design and artistic and technical design of media products, systems and objects of visual information, identification and communication);
• creative and professional unions and associations, state, public, commercial organizations that promote the creation and dissemination of creative products;
• general education and institutions of primary, secondary and higher professional education.